Brookfield Brand Refresh

Brookfield is an investment company that provides real, lasting value for individuals and businesses that form the backbone of the global economy. As part of an overall brand refresh, we were tasked with implementing an updated brand system that communicates the values of the business as a different kind of wealth creator. The result is a more sophisticated, modern typography, warmer color palette, and minimal line patterns as a motif for their long-term growth and vision.